SEO Frequently Asked Questions - FAQs

Local SEO is a specialized search engine optimization strategy that focuses on buyers looking for products and services in your local community.

There are overlapping ranking factors with local SEO and national organic SEO, but local SEO places a higher value on Relevance, Distance, and Proximity.

More specifically, affordable local SEO services include:

1. Getting your business ranked in Google’s local map pack, optimizing website copy for location-based keywords, and “near me” searches.
2. Detailing a geographical element and the office location to help search engines better understand which local areas your website should rank for.
3. Creating and optimizing your Google Business Profile listing.
4. Creating citation and online local business directory listings to increase brand awareness and reach.
5. Building expertise, authoritativeness, and trustworthiness (E-A-T) for your business in your local neighborhood.

Regional and national organic SEO services target buyers looking for your products and services in a regional or national location. In that case, local Google Maps is not a search engine ranking factor.

SEO and PPC are both in the Marketing family, but the two are very different in the specific strategies and outcomes. PPC stands for pay-per-click and it is an advertising strategy that involves generating ads on Google SERPs (search engine results page). Increasing ad spend typically correlates with higher ad positioning for certain keywords.

SEO is different because there is no ad spend involved. To rank higher on Google and other SERPs, SEO strategies must follow best practices and websites must develop a trusted and authoritative reputation with search engines. SEO involves generating organic traffic using technical SEO, SEO content marketing strategies, and motivating other websites to link to your site (backlinks).

Both PPC and SEO improve your brand’s visibility and traffic to your website. PPC brings immediate results in website traffic, though businesses pay for every single click to the website. SEO can take several months to generate organic, but it is a long-term and more sustainable strategy.

SEO results can't be achieved overnight. Search engine optimization is a long-term strategy and on average takes at least 2-9 months to start seeing results. Much of this is based on how competitive an industry is, the keyword opportunities available, keyword competition, website longevity and SEO technical health, and many additional factors.

However, the results are worthwhile because SEO is a sustainable solution for generating website traffic and revenue. 86% of our small business clients reach the first page of Google after 2-9 months of SEO work (when implementing our recommended keywords).

To know how a client's campaign performs, we provide total transparency into all of the SEO work that we perform. We give you access to our custom reporting dashboard that shows every single SEO action done. You can track how every dollar of your money gets used, as well as monitor keyword movement and overall performance.

Manta employs a multi-layered strategy designed to build authority, technical health, and local relevance for your website. Our process consists of five key pillars:

• 1. Foundational Website Audit: During the initial setup, we perform a programmatic scan of your website. This identifies technical hurdles that could prevent search engines from indexing your site properly, ensuring your campaign starts on a healthy foundation.
• 2. Targeted Keyword & Location Strategy: We focus your campaign on a specific "Keyword Topic" and "Location" to ensure you rank for the terms most relevant to your business and geography. To measure the "halo effect" of our efforts, we also track up to 20 additional related keywords provided by you to monitor your growing search authority.
• 3. On-Site Optimization & Content Creation: Every month, our fulfillment team optimizes a specific page on your website by refining HTML markup, including Page Titles, Meta Descriptions, Headings (H1/H2), and Image Alt Text. Additionally, we create and implement a professional onsite blog post—complete with image sourcing and HTML implementation—to consistently build your site's relevance and engagement.
• 4. Strategic Link Building: To increase your site’s "votes of confidence" from the rest of the web, we secure 10 website backlinks every month. For select Starter+ plans, we also secure one high-impact Professional Backlink to further accelerate your website’s trustworthiness and ranking potential.
• 5. Local Authority & Visibility: For select Starter+ plans, we manage your Local Listings across up to 70+ online directories. By ensuring your Name, Address, and Phone number (NAP) are consistent across the web, we help improve your rankings in Google Maps and "near me" local search results.

Manta’s proprietary technology gives our customers access to their SEO campaigns and allows them to track every step of the process, what actions our team has taken, and the results along the way. Your Manta Account Manager will also call you every month to update you on the status of your SEO campaign and how it’s performing

No! Every SEO campaign is handled in-house by Manta employees. We have extensive experience and success in providing small to medium-sized businesses with successful Local SEO campaigns.

From the initial performance audit and providing on-page content recommendations to building authority through off-page SEO strategies, Manta delivers comprehensive SEO campaigns to our clients. And, it’s all done in-house by our full-time SEO experts.

Manta believes in making quality local SEO services accessible to small and medium-sized businesses. Our affordable local SEO services range from $299 to $399 monthly.

Contact our Manta Sales Team below for more details on what a successful SEO campaign can look like to fit your business needs and discuss SEO pricing and package opportunities that fall within your budget!